Since 20 years the French company BIC Sport has become the world’s leading expert for water sports. A forerunner in the industrial scale manufacture of very durable surf and SUP boards. Stand Up Paddling, Paddleboarding, Paddlesurfing, SUP – Whatever you choose to call it, is FUN. And unlike other board sports that demand hours and hours of practice to become proficient, SUP is easy to learn and simple to do. It appeals equally to men and women, young and old, families, fitness freaks, thrill seekers, yogis, or anyone curious enough to give it a try.
Once ‘on board’, SUP offers a uniquely elevated perspective on the water and is a perfect way to explore secluded, hidden coves and coastlines. BIC Sport focused its knowledge and experience on launching an extensive range of Stand Up Paddle boards. The boards are largely based on the principles of simplicity and durability at an affordable price.